Fusion Areas of Expertise

Hi-Tech
Fusion PR boasts a level of professional resources unlike any other firm. Fusion PR's technology practice is comprised of people who bring a unique set of backgrounds and experience in areas such as electrical and materials engineering, physics, wireless, telecom and facilities management as well as technology law and other critical areas. This gives Fusion PR the ability to translate and communicate technology issues in a strategic and successful way. It is our ability to educate the media, as well as to creatively explain the story of today’s technology and tomorrow’s promise, that gives us an unbeatable edge. Our experience has taken us to nearly every corner of information technology - from semiconductors to networking, software to wireless.
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Digital Lifestyle and Entertainment
Standing out in the crowded world of consumer technology is no easy feat; however, Fusion's team of consumer technology veterans offers its clients the strategic counseling, creative development and precise campaign deployment that allow their products, services and overall business to make a profound mark on the consumer space. Fusion has adapted its clear, educational, and creative approach that balances proven and predictable tasks with innovative events to maximize impressions and optimize understanding of the product or service.

Our people have also managed the press outreach for some of the largest and most successful campaigns in specialty areas of digital lifestyles like gaming and mobile gaming.  Fusion has executed major innovative events, product launches, guerilla PR tactics and flawless crisis communications efforts through every document and activity.
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Life Sciences
Through our work with clients in healthcare and those targeting the healthcare community, we are helping to shape opinions and influence decisions with doctors and clinical organizations.  We uniquely build programs that reach the high impact media and medical industry press to create a firestorm approach changing perceptions in healthcare.
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Diversified Technologies
How does one make ceiling fans, construction equipment or specialized materials exciting?  We do it by creating concepts around each area and leading with the story that people in your industry care about.  Fusion’s B2B PR programs are designed to take your company from a run-of-the-mill shop to ubiquitous brand recognition where every media and marketing opportunity becomes possible.
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