What's In a Name?

By Leilani Needham, Intern

Have you ever wondered where the name Yahoo! or Cracker Jack came from? I never thought about it either. That is, until recently, when I was sitting in a social media brainstorming session at Fusion. I never realized the amount of thought that goes into a name or new idea but I realized probably every name, every strategy and every idea resulted from some sort of brainstorm. Now I find myself thinking, “I wonder how they came up with that?”

One vital thing I learned in the meeting was that there is no such thing as a bad idea. Don’t hold back on speaking up or sharing an idea because you never know if it could lead to the next big thing.

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