How to Improve Quotes in Press Releases

How to Improve Quotes in Press Releases

One area that I know lots of PR people struggle with is crafting quotes for press releases (yes, you read it here first and I hate to admit it – but people who are quoted in press releases sometimes do get help from PR people in “finding the right words” – take that Wikileaks, you have nothing on us now).

I read some good advice about this in the form of blog post on Impertinent Remarks. The blog advises:

  1. Keep it conversational
  2. Paraphrase
  3. Sharpen interview skills
  4. Trash those lazy verbs

Please visit the site to read the full post

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