Arkadin is a global provider of integrated audio and data conferencing services with operating centers throughout Asia, Europe and North America. Arkadin's state-of-the-art, cost-efficient conferencing solutions help companies communicate directly with people around the world, improving professional relationships and reducing travel-related expenses. Their core services, ArkadinAnytime, ArkadinEvent and ArkadinDataNow, virtually connect people anywhere around the world, facilitating easy and cost-effective information sharing and discussion.

Arkadin wanted to stand out from the crowd. It felt that it approached conferencing with a new, fresh face and needed a PR campaign to project their feelings.

By taking a fresh look at the industry and relating it to today’s climate issues, EuroFusion PR and Arkadin are having huge successes with its green campaign. EuroFusion PR developed the Arkadin Climate Care Days project to highlight the greener side of conferencing.

Simply, substitute business travel for a teleconference (via Arkadin) and the profits taken are passed onto "Trees for Cities," an organization that plants a fresh green tree and helps save the environment. Over 60 organizations have signed up to host an ACCD in the first six months of the campaign. Arkadin has been the only conferencing company to ever be a finalist in Green Light environmental awards. Since implementing the green campaign, Arkadin has achieved national coverage, as well as extensive trade coverage.