IN-FUSIO Case Study The growing Interactive Entertainment industry has become even larger than the movie business and one of the hottest sectors amongst video games is the emerging U.S. mobile gaming market. Industry analysts and the investor community estimate the new sector’s revenues to top $1.8 billion in the next five years. In order to take advantage of this opportunity, IN-FUSIO, a leading mobile game publisher and service provider in Europe and China, turned to Fusion PR to establish a presence in the U.S. marketplace, taking note of the agency’s expertise in launching brands and knowledge of both the wireless and video game industries. Fusion worked immediately to establish IN-FUSIO and its unique game service provider message amongst the business press, securing coverage in a number of outlets, including The Wall Street Journal, Los Angeles Times, Reuters, San Jose Mercury News and the Financial Times. Simultaneously, Fusion launched an outreach campaign to the major entertainment and wireless industry trades, securing large company profiles in Variety, Hollywood Reporter, Billboard, Wireless Week and RCR Wireless. Fusion also managed preview and review campaigns for IN-FUSIO, securing coverage for the publisher’s mobile video game titles, with articles in a number of consumer and enthusiast media including PC Gamer, Wireless Gaming World, IGN, GameSpy, GameSpot, Tips ‘n’ Tricks and Wireless Gaming World. Additionally, Fusion ensured IN-FUSIO executives were seen as experts in the field by securing speaking opportunities for them at top industry events, including the Game Developers Conference and E3. In a mere six months, Fusion was able to launch a three-phase PR campaign, taking IN-FUSIO from a virtual unknown in the U.S. mobile gaming market to a major player, recognized by some of the largest international, national and local business press. Additionally, Fusion put IN-FUSIO’s games on the map in the U.S., ensuring that demand and awareness for the company’s titles increased amongst all key enthusiast media as well as with general consumers.
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