ROII Case Study

The absence of corporate governance, lack of accountability and the dysfunction of management systems have all become synonymous with the current business world. Corporations are continuing to separate from the socially conscious and alienate themselves from employees. Examples can be seen everywhere in our society, including the scandals of Enron, Tyco and WorldCom. Until now, there has been no clear path to find and fix the root causes of corporate fraud.  Enter Requisite Organization International Institute (ROII) and Fusion PR.

ROII consults for the largest enterprises and government organizations around the world. It is the only institution that uses a fully integrated science-based management system to overcome the root causes of long standing problems that plague all organizations. The basis of all ROII activities rests on over 50 years of research by Dr. Elliott Jacques and Kathryn Cason, world-renowned organizational management theorists and the creators of Requisite Organization Theory.

With no customers available for comment and opposition in the business arena from established educators and other management theorists, Fusion was faced with the challenge of building a successful platform for ROII to build credibility for both the organization and the theories behind it. ROII’s not-for-profit status and educational background also posed difficulty in establishing itself as a prominent player in the consultancy market.

By staying on top of current trends and issues and with the timing of the 2004 political primaries, Fusion was able to leverage ROII’s science-based theories and garner high-level media attention. ROII’s unique management theories and scientific research could address the public’s perception of the presidential candidates and their capability levels. Through Fusion’s proactive pitching and strategic outreach efforts, ROII garnered national media attention in top publications including BusinessWeek, The Wall Street Journal, Boston Globe and the Los Angeles Times.

Fusion has since introduced ROII to management and HR media. Through a steady stream of introductory briefings and proactive pitching, ROII has become a familiar name amongst HR reporters. Fusion has secured briefings for ROII with management and HR publications, including Workforce Management, HR.com and Incentive Magazine.