With many high profile names competing for the consumer purchase, the mobile handset market is a difficult arena in which to trade. Sagem needed the support of a PR consultancy to manage all of its media relations activity in the UK, in order to raise its brand image among consumers. With the continuous launch of high-profile mobile phones, the PR campaign needed to create an immediate splash and stimulate interest amongst a diverse target market.

EuroFusion PR was selected by Sagem to launch and handle the on-going media relations for its ever increasing portfolio of mobile handsets. EuroFusion PR was chosen because of its team members’ ability to demonstrate the relevant media contacts within both the trade and consumer press, combined with a proven track record in providing a well-executed product reviews program. Creativity through affinity marketing opportunities and proactive idea generation was also a factor in hiring EuroFusion PR.

Since hiring EuroFusion PR four years ago, Sagem has enjoyed widespread media exposure across publications and broadcast outlets. EuroFusion PR continues to deliver high profile media outreach for newly launched handsets. Forty-eight of the UK’s most influential mobile and consumer press attended the launch of their latest mobile phone.