Extended PR Team
Rebel Brown, Owner and President of Cognoscenti, has over 25 years experience in technology strategy, product marketing and sales. As president of Cognoscenti, she has successfully driven over 40 client engagements within the enterprise technology arena, ranging from corporate and product launches, to product re-definition to corporate turnaround strategies to US go-to-market strategy and execution for offshore firms. Her unique ability to articulate innovative market strategies and implement them with practical business tactics has achieved bottom-line success for clients as they develop and implement sales and marketing programs for core enterprise technologies and technology-driven application products. She has been named one of the Top 100 Women in Computing.
Rebel’s expertise is particularly suited to environments that demand rapid market entry or market expansion. She brings strategic marketing and business-planning expertise, combined with market execution skill sets, specifically:
• Strategic business planning (products, markets, sales)
• Product and company positioning
• Competitive product differentiation and product definition
• Product strategy and management
• Market launches – corporate and product
• Business development/partnering, merger and acquisition and distribution strategies
• Fund raising and investment
During her consulting career, Rebel has focused her efforts on creating innovative and profitable business strategies for pre-IPO technology clients and for public clients finding themselves in a "turnaround" or re-positioning scenario. She also works with clients for fund-raising activities and in M&A scenarios. She has worked extensively within the European technology community, creating and executing go-to-market strategies for expansion to the U.S. marketplace.
Rebel has successfully positioned and launched new products into the information systems arena for vendors in the Internet and enterprise marketplace, including DataMind, EnterpriseLink, Everest Software, FullTime (Legato Systems), Integral, ILOG, LexiQuest (SPSS), Linux Networx, Locus Computing, OnDemand (Chordiant) Software, OpenVision (Veritas), Replicon, Retix, NeXT (Apple), Novell, Talisma, Verity and Xiotech. Rebel gained key enterprise technology skill sets at UNIX Systems Laboratory, a Bell-Labs subsidiary, where she was responsible for driving the UNIX operating system, TUXEDO, C++, and other open systems technologies into the OEM community and the enterprise marketplace. Rebel spent the first eight years of her technology career in sales, selling software solutions, networking products and IBM plug-compatible mainframe systems to Fortune 500 enterprise data centers across the western United States.
FUSION PR
Executive Team members
Extended PR Team
Rebel Brown
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