Fusion Public Relations

End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR's arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today's noisy internet.  It offers more runway to tell stories, share messages and drive...

A Brief View as a Vigitrust Advisory Board Panelist

Dublin-based Vigitrust provides solutions that help businesses comply with regulations in an increasingly complex global economy.  I recently participated in their annual advisory board symposium on compliance and cyber in Dublin.  The timing could not have been better for covering topics like blockchain, crypto and...

Four Big Ideas that Can Transform Your PR

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the...

Building Bridges to Media and the World in Jerusalem

[caption id="attachment_7440" align="alignright" width="426"] Addressing the JVP meetup with Pnina Ben Ami[/caption] I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of...

Cyber Tech brings Intrigue, Ethical Challenges to PR

Tech PR is usually not about life or death issues. Yes, we do start revolutions - but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers...

Startup PR Myths Busted, via NY Tech Meetup

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the...

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech...

Interview with Benedict Nicholson of NewsWhip

In my last post, I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space...