NY Tech

Startup PR Myths Busted, via NY Tech Meetup

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the...

How NOT to pitch TechCrunch your ICO

I attended the ICORating Investment Summit in New York last week.  It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs' talk on marketing. He is a veteran tech...

Your Greatest Foe on Social Media – How to Fight Back

Who's your biggest foe on social media?  Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.  To truly understand who's beating you out,...

Hot Startups Join Axis Innovation at NYSE

I enjoyed last year's Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here). So when Axis CEO Ed Frank invited me back, I quickly said yes,...

Jennifer Johnson Schools on PR and Positioning at NYETM

I attended and really enjoyed last week's NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of Tanium, a Partner at a16z,...

My Take on the Fake News Debate

I attended the Daily News Innovation Lab's session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there's a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments...

News, PR and lies, Damned lies.

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a lawyer. They discussed the problem that has come to be called “Fake News." You can read about the session and see a YouTube video of the...

Cutting through Fake News Noise and Confusion

I attended the Internet Society's "Content Rules?!" session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you'll see it's not a new one), defining it and exploring causes and solutions. There's...

Enterprise Design Tips and Resources, via NYETM

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.  Fusion PR has represented a number of providers of tech that improve user experience. It's...