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Pitching

PR in a Pandemic: Top Tips

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure

Lin Pophal on the Changing Field of PR

I've known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I'm in her eContent story on content curation tools). Earlier this year, Lin posted a Profnet about

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all