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Social Media

My Take on the Fake News Debate

I attended the Daily News Innovation Lab's session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there's a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments...

News, PR and lies, Damned lies.

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a lawyer. They discussed the problem that has come to be called “Fake News." You can read about the session and see a YouTube video of the...

Cutting through Fake News Noise and Confusion

I attended the Internet Society's "Content Rules?!" session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you'll see it's not a new one), defining it and exploring causes and solutions. There's...

Crowdsourcing Advice on PR Dashboards

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did...

Latest PR Tactic: Publishing on Platforms

Cross-posted on Hack the Feed Back in the day ("the day" being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: "Go forth and blog too. Master the channels that...

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences...

Social Tools Summit Cheat Sheet

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live...

See You at Social Tools Summit Boston in 2 Weeks

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year's Boston event, which was a blast (see my blog wrap),...

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote - but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar yesterday addressed the challenges and...

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to...