Technology

Drew Neisser on Next Steps for Social Media Marketing

[caption id="attachment_10068" align="alignright" width="300"] Drew Neisser, Founder & CEO of Renegade[/caption] I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to...

What Lies ahead in Social Media Marketing?

If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And...

FUD 2.0 and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that...

A Brief View as a Vigitrust Advisory Board Panelist

Dublin-based Vigitrust provides solutions that help businesses comply with regulations in an increasingly complex global economy.  I recently participated in their annual advisory board symposium on compliance and cyber in Dublin.  The timing could not have been better for covering topics like blockchain, crypto and...

Cyber Tech brings Intrigue, Ethical Challenges to PR

Tech PR is usually not about life or death issues. Yes, we do start revolutions - but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers...

Social Media Data Drives Better PR Results

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put...

ICOs, the new Press Release for a Blockchain World

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)...

Fixing Tech’s Image Problem

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I'd say there's a problem. Namely I am getting tired of all the articles slamming the...

Will Ad Tech Stumbles Drive More Budget to PR?

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns...