Web/Tech

What Lies ahead in Social Media Marketing?

If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And...

ENGAGE: NYC Digital Storytelling Conference

I enjoyed last week's ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it's going. Below I share some of...

It’s the End of the Truth as we Know it – is PR fine?

It's like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto. Much...

Singles’ Day on Chinese Social Media

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo, a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com, Reuters and the New York Times. The post is about Singles Day (11/11), which started...

Ted Underwood on Topic Modeling and PR

I like to follow developments in unstructured data and text mining.  Advances in these areas can mean big things for PR and social media marketing.  The din is only growing in social media chatter and online content. Those with the best tools will be better...