Case Study: Rebranding for Semantic Success

NTENT, originally launched as Vertical Search Works (VSW), was struggling with a brand that was tied to an outdated business model. However, the Company’s core semantic technology was poised to be a game changer for video and mobile app ads. To tap these opportunities, VSW needed to pivot its business model and brand.  The company re-emerged as NTENT, and overhauled its technology stack.  While this transition was under way, there was a lack of hard news in the pipeline. Fusion met this challenge and supported the company’s rebranding with a full range of content marketing and thought leadership efforts that built visibility and validation for its new direction.

Date

January 5, 2017

Category

Ad Tech, Programmatic, Semantic, Video

Tags
Ad Tech, Programmatic, Semantic, Video