Advertising Taking over Social Media

By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the...

Facebook’s Fall from Grace

By Rachael Barthelmes, Intern Privacy has always been one of Facebook’s largest issues, and most recently Facebook’s ‘Sponsored Stories’ feature has spawned a nasty and expensive lawsuit. ‘Sponsored Stories,’ described by Mark Zuckerberg as the ‘Holy Grail’ of advertising, is a feature that transmits users’ interactions...

What’s the difference?

When I tell people what my major and minor are, they look at me, look at the ground, and back at me. Then ask, “Well, what’s the difference?” ...

Cross-WIRED

By: Justin Finnegan, Senior Account Manager, Fusion PR (@justinfinnegan)Joel Johnson at Boing Boing Gadgets, posted a first-person look at the divide of online vs. print at Wired. Johnson was one of the architects of WIRED's current blog program, which at times saw its lead bloggers...

List Mania – Just Can’t Stop Reading ‘Em!

By, Suzanne McGee, Account Director, Fusion PRI’m a list junkie at the end of every year. I can’t stop reading people’s Best Of Lists along with their favorite bombs. It’s interesting to get an annual perspective on trends, successes, failures and points of interest. Each...

Pledge Driving Down a Slippery Slope

By: Justin Finnegan, Senior Account Executive (@justinfinnegan)On October 25th, noted blogger and political reporter, Ana Marie Cox, was embedded with the McCain campaign, when she found herself in an unusual situation, her magazine, Radar, folded almost overnight. Despite the loss of Radar, Cox maintained a devoted...