Successfully Marketing your Brand through Blogs

By Christina Roman, Intern Blogs are becoming commonplace on the Internet. Many people have started one to get themselves noticed. Bloggers write about their day, express their feelings, talk about their favorite things and complain about things that make them upset. Blogs are an excellent way...

Conversational Blogging

By Nikki Black As a recent college grad, I can tell you that blogs have become the new reading journals- at least three of my classes last year required I keep a blog updated regularly with commentary pertaining to the course. The reasons for this are...

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack's Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting...

A Blogger's Perspective on Pitching Bloggers

By Tara Settembre, Account Manager, L.A. The mobile tech blog, Mobhappy designed a choice of three simple logos for bloggers to display on their blogs, which spell out, at a glance, how they'd like PR people to approach them,...

Media Layoffs and Exploring New Mediums

By Tara Settembre, Account Manager, L.A. U.S. media companies have cut 72,000 jobs since June 2000 according to I Want Media , which keeps track of the latest media layoffs. Expanding on ideas raised in Suzanne’s post, “Eliminating the Paper Habit -...

Are you a blogger or a journalist?

By Tara Settembre, Account Manager, L.A. Having come from a journalism background, and now being a blogger and working in PR, I am contacting both types of writers and the following question has come up numerous times with my colleagues and...