PR Agency: Behind the Scenes

By Hannan Ben Slimane, Intern   As I started my internship at Fusion, I couldn’t help but think about how a PR agencies work on a daily basis. Is PR really a harsh field? Thanks to my internship, I found the answers. Yes, PR is really a...

Personal Branding: What is that for?

By Hannan Ben Slimane, Intern We often hear about the fact that we should not leave compromising pictures on Facebook after a crazy night out or pay more attention to content that can be expressed on social media. We often hear the term "personal brand" in...

Brown Bag Lunches

By Hannan Ben Slimane, Intern   For this weekly article, I'd like to talk about something proper to internal management of Fusion PR, the famous "Brown Bag Lunch." I know it can sound a bit like a picnic between colleagues but no, nothing related (or almost). First,...

Social Media vs Traditional Media

By Hannan Ben Slimane, Intern Yesterday while I was looking for the latest tweets concerning social media, digital marketing and PR; I found this truly interesting infographic comparing social media and traditional media. The reason why social media today is appealing for many companies, besides the...

Lady Gaga: Queen of Pop or Queen of Social Media?

By Hannan Ben Slimane, Intern Allow me to introduce you to the 26-year-old New Yorker known worldwide for her controversy and her talent to generate buzz (but most importantly for being a pop star), Lady Gaga. Today, a lot of artists use social media such as Twitter...

Stop Kony 2012: A Bad Buzz?

By Hannan Ben Slimane, Intern Two weeks ago, I analyzed the case of Tippexerience and how successful the campaign was through social media. Here, I am going to talk about a campaign from a non-profit organization (or so..?), that had to face a bad buzz. But...

Q & A with Bob Geller

By Hannan Ben Slimane, Intern To get to know a bit more about our staff here at Fusion, I decided to interview Bob Geller for my weekly blog. If you don’t know, Bob is the Executive Vice President at Fusion PR and one of the pioneers...

Join the Tippexperience!

By Hannan Ben Slimane, Intern For my blog this week, I want you to be entertained but still talk about social media and how the Internet can be effective in our job. This semester for my advertising class, I had to choose a buzz campaign to...

How to Facilitate Your Job Search with Social Media

By Hannan Ben Slimane, Intern Social media is not only useful for having a sense of community with clients and engaging in discussions. Today, more and more people can build any kind of network, have contacts and even find jobs via social media.  In this article,...

How does social media differ from B2B to B2C?

By Hannan Ben Slimane, Intern Today, small as well as big brands use social media to interact with their customers. I am not going to talk about how brands enhance their clients via Twitter or Facebook, as this has already been told many times now. I’d...