My Take on the Fake News Debate

I attended the Daily News Innovation Lab's session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there's a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments...

Cutting through Fake News Noise and Confusion

I attended the Internet Society's "Content Rules?!" session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you'll see it's not a new one), defining it and exploring causes and solutions. There's...

Why Journalists Can’t “Fall Back” on PR (and vice versa)

By Alison Lee, Intern Recently, a well-written article by journalism student Brian Weidy was published on Policy Mic. He reflected on his love of writing, which kick started his career into journalism. At the end of the article, he briefly mentions public relations, but as a...

Lamenting a Dying Career

Written by Mark Prindle   I couldn’t help but be curious when Yahoo! flashed the headline “Dying Careers You Should Avoid,” so I clicked on the link to read of such no-longer-in-demand positions as ‘Desktop Publisher,’ ‘Semiconductor Processor’ and ‘Auto Insurance Appraiser.’  And there it was –...

Tips for pitching broadcast media

A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing…...

Pitch or Silence the Phones?

My colleague Bob Geller's post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic...

Web 2.0 isn’t dead! Not even close.

By: Chris Michaels, Sr. Account Exective, FusionPRThere are a lot of writers, analysts and investors today, waiting for the next Internet bubble to burst. In the midst of a recession – an economic situation similar to the last bubble burst – investors are slow to...

Defending Those “Cozy” Media Relationships

By Bob Geller, Senior Vice President, NY There are some blog rumblings raising alarms about the “cozy relationships” that apparently exist between PR agents and the media. As the stories go, PR people and journalists cut...

Are you a blogger or a journalist?

By Tara Settembre, Account Manager, L.A. Having come from a journalism background, and now being a blogger and working in PR, I am contacting both types of writers and the following question has come up numerous times with my colleagues and...