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It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all

The Internet: A PR Pro (and Shopaholic)’s Best Friend

By: Gabby Cox I recently came across an article on Mashable that really stuck with me, as it highlighted the importance of online PR and marketing practices: 45% of Shoppers Buy Items Online They Wouldn’t In Person [INFOGRAPHIC]. As a self-professed shopaholic who can spend an entire

Are You Leaving Out An Important Media Outlet?

By: Suzanne McGee, Account Director, Fusion PR (@mcgeepr)While many are bemoaning the death of print or questioning the value of TV, they have missed one important outlet that is rapidly growing: National Public Radio. It is not only expanding its listenership, it is using a