media relations Tag

Tips I Picked Up From My Week at CES

  Last week I got the opportunity to attend my very first CES in Las Vegas, and I must admit, I was a bit apprehensive the days leading up to the trade show. However, I’m happy to report that I survived the week and picked up...

Fusion's Holiday Gift Guide

  By Kristin Vincenzo   In an effort to support the media in its quest to provide us with all the news that’s fit to print (or “post”…this is the digital age…), I’ve opted to highlight some of the best holidays guides and advice in this week’s post...

Pitch or Silence the Phones?

My colleague Bob Geller's post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic...

Back to the Drawing Board

By the time a set of messages are completed, they almost sound like they’re ready to be inserted into a juicy romance novel....

How is Your Media List Holding Up?

By, Megan O'Hara, Account Executive, Fusion PROne way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of...

Who Wrote the Infamous Ketchum/FedEx Email?

By, Suzanne McGee, Account DirectorMany of you have seen the Ketchum/FedEx saga that is unfolding as a result of some Twitter posts from a Ketchum employee that negatively portrayed Memphis – hometown to FedEx, a client of Ketchum’s. Apparently an unnamed FedEx employee fired off...

HARO Sea Change for PR

By: Suzanne McGee, Account Director, Fusion PRIn case you've been working too hard, been on vacation or happen to live in a cave, you are missing out on a sea change in PR.What is it? It's Peter Shankman's Help A Reporter Out listing and outreach....

Pitching the Big Wigs: What to say in your 7 seconds

By: Talia Andrews, Sr. Account Manager, Fusion PRAh…building relationships with the big guys… a task that every PR professional has been intimidated by at some point in their career. Will you get hung up on? Yes. Will you get insulted? That depends…but most likely. Will...

The Professional Blur

By, Asif Husain, Director, Los Angeles office, Fusion PRHere’s a blog post about a blog post discussing another blog post. Awesome! So, why you ask? Because I want to do two things: 1) Remind everyone about the level of professionalism we...