What’s Black and White and Read All Over?

By: Kate Scarpa, Account Executive, Fusion PRApparently any updates that are 140 characters or less. After reading that Twitter is well on its way to surpassing the NY Times Web site in unique visitors per month, it made me think…what do people really care about...

Gaming & Hollywood – Battling for Consumers

By: Ben Baruch, SAE, Fusion PR Albeit, Electronic Arts is already a beast of a video game company – we are beginning to see pressure build as Activision acquired Vivendi Game’s, Blizzard Entertainment (World of Warcraft franchise beneficiaries) – for...

Agoraphobia and the End of Blockbuster

By: Ben Baruch, SAE, Fusion PR Aha moment # 1 billion – So now we understand why Blockbuster bought Circuit City… For those of us that enjoy watching films on the small screen – yesterday, marked...

How to Stand Out Among E-mail Overload

By: Meghan O'Hara, Account Coordinator, Fusion PR Randall Stross, who recently wrote a New York Times article entitled, “Struggling to Evade the E-Mail Tsunami,” describes the daunting daily tasks assigned to bloggers, e.g. constantly checking social networking messages along with the onslaught...

Enough! A Détente for Journalists and Bloggers

By: Suzanne McGee, Director, Fusion PR The last line of a New York Times piece by Tim Arango jolted me - “I think we’re hitting the ridiculous button here,” said John Cherwa, chair of the legal affairs committee for the Associated...

‘Wisdom of Crowds’

By: Ben Baruch, SAE, Fusion PR Ancient Rome called the public, ‘The Mob,’ today there is a more civil way… As crowdsourcing becomes more popular and the power of Web 2.0 continues to expand, entities such...

How Strong is Your Adhesive?

By: Michael Lane, SVP, Fusion PR I’ve been reading Made to Stick: Why Some Ideas Thrive and Others Die, by brothers Chip and Dan Heath. Part history lesson, part anthropological study, part how-to guide, ‘Stick’ explores the ins...

‘Death by Blogging’

By: Ben Baruch, Sr. Account Executive, Fusion PR We have all heard stories about people dying in computer cafes around the world playing ‘World of Warcraft,’ a multiplayer online role-playing game (MMORPG). But now as reported by Matt Richtel in...

Pogue on Web 2.0 and PR

By: Bob Geller, SVP, Fusion PRTech PR people covering the consumer arena should be very familiar with NY Times gadget writer David Pogue. He wrote yesterday ('Are You Taking Advantage of Web 2.0?') about how Web 2.0 related technologies can...