PR Tag

What to do when PR hits a Pay Wall

PR folks know the feeling. You put a press release over the wire - and then duck. Not necessarily because of all the press inquiries that come in (wouldn't that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs...

3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it's tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I've pointed out, influence is not just a number). Then again, much has been said about the benefits of targeting micro-influencers...

Crowdsourcing Advice on PR Dashboards

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did...

9to5 Blogging Impresario Seth Weintraub Chimes in

[caption id="attachment_1181" align="alignright" width="374"] Seth in Paris[/caption] I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the "9to5" empire (including 9to5Mac, Google and Toys) lives in our...

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences...

What is Public Relations Anyway?

By Cynthia Hurtado, Intern What is Public Relations Anyway? As graduation season quickly approaches, many students will be faced with the infamous question; what did you major in? Unlike other somewhat obvious majors like computer science or history, public relations students are usually asked a follow up...

The Best Way to Reach Chinese Media

We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is...

The Invisible Warriors: Millennials & Social Media

[caption id="attachment_2500" align="alignleft" width="300"] Image Source: http://cdn2.business2community.com/wp-content/uploads/2013/04/Millennial-social-media-tips.png[/caption] By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us...

A Brave New World: My First Month as a Fusion Intern

  [caption id="attachment_2494" align="alignleft" width="300"] Source: https://smashfly.files.wordpress.com/2014/09/communication.jpg[/caption] By Laura Davenport, Intern I looked at my calendar today and was bowled over when I realized that I have been at Fusion for over a month. In the wake of this realization, I began to reflect on the ways in...

Confessions of A Foreign PR Student

By Carmen Ren We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign...