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The Research Wire-Trap

By: Chris Michaels, Sr. Account Manager, Fusion PR (@chrisamichaels)Recently I received an e-mail blast of a study conducted by a company that was obviously hired by a newswire service. It claimed that service XXX was so much better than the rest because it garnered more

Back to Our Roots, Back to the Big Bang

By, Chris Michaels, Senior Account Manager, Fusion PR (@chrisamichaels)and Jordan Chanofsky, CEO, Fusion PRAt Fusion, we pride ourselves in bridging both communications expertise with our technical experience. Many in our staff are former technologists, well versed in physics, computing, engineering, biotechnology, and a number of

Using and Abusing Search to Your Advantage

By: Aamir Syed, Account Coordinator, Fusion PRThursday evening, Friday morning, Friday afternoon, and Friday evening was the time period where I was planning on celebrating a never-before comeback of a 1-3 deficit, winning another championship, and bringing the prized Larry O’Brien trophy back to Los