social media Tag

Social Tools Summit 2017 Boston

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. The field...

What to do when PR hits a Pay Wall

PR folks know the feeling. You put a press release over the wire - and then duck. Not necessarily because of all the press inquiries that come in (wouldn't that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs...

3 Ways to Blow out Influencer Marketing Results

When looking for the right influencers, it's tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I've pointed out, influence is not just a number). Then again, much has been said about the benefits of targeting micro-influencers...

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences...

The Invisible Warriors: Millennials & Social Media

[caption id="attachment_2500" align="alignleft" width="300"] Image Source: http://cdn2.business2community.com/wp-content/uploads/2013/04/Millennial-social-media-tips.png[/caption] By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us...

SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of...

Advertising Taking over Social Media

By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the...

Does Pinterest have PR Potential?

By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed,...

The Power of the Hashtag: Facebook Edition

by Alison Lee, Intern   With the official indictment of the word “tweet” into the Oxford Dictionary (as a verb and noun), it’s only proper to acknowledge the other leaps and bounds social media is taking; the most recent being Facebook’s incorporation of the hashtag. Up until...