The Best Way to Reach Chinese Media

We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is...

The Invisible Warriors: Millennials & Social Media

[caption id="attachment_2500" align="alignleft" width="300"] Image Source: http://cdn2.business2community.com/wp-content/uploads/2013/04/Millennial-social-media-tips.png[/caption] By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us...

The Never-Ending Chase After “Cool”

[caption id="attachment_2426" align="alignleft" width="300"] Image Source: Paramount[/caption] By: Megan Li, Intern As a new intern at Fusion PR, there is plenty to learn and experience but there’s been one thing that sticks out to me the most. It’s the reality that some of the top tech companies...

Debunking Misconceptions about Tech PR

By Alison Lee, Intern Technology. What does the word entail? Its definition? How broad of an umbrella term is it? I could probably write ten blog posts trying to answer such questions and still not cover half of it. So if technology can’t be defined, how...

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all...

Fusion's Holiday Gift Guide

  By Kristin Vincenzo   In an effort to support the media in its quest to provide us with all the news that’s fit to print (or “post”…this is the digital age…), I’ve opted to highlight some of the best holidays guides and advice in this week’s post...

The Advent of User-generated PR

By: Bob Geller, Sr. Vice President, Fusion PRIf you are in tech PR, it might seem that there are fewer places to go to pitch your story these days. The trades have been consolidating and shrinking for some time. True, the shrinkage...

Avoiding Gobbledy Gook Puke

Does tech jargon have its place in PR writing By Bob Geller, Senior Vice President, N.Y. Steve Kayser of Cincom Expert Access blog had an excellent post (it appears to be written by David Meerman Scott, author of “The New Rules of...