The Invisible Warriors: Millennials & Social Media

[caption id="attachment_2500" align="alignleft" width="300"] Image Source: http://cdn2.business2community.com/wp-content/uploads/2013/04/Millennial-social-media-tips.png[/caption] By Laura Davenport, Intern Lazy, they call us. Apathetic, they accuse. Insults like these, and many others aside—materialistic, selfish, and lacking in focus, to name a few—are leveled at the Millennial Generation on a regular basis. When they accuse us...

SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of...

Advertising Taking over Social Media

By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the...

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all...

Live Tweeting: How it’s Made its Mark on Social Media

By Nicole Santos, Intern [caption id="attachment_1949" align="alignleft" width="216"] All photos borrowed from Mashable links below.[/caption] With the increase in social media usage by companies, brands, and even public figures (whether celebrities, politicians, or even a combination of both), it’s important to keep note of the constant changes...

Spare the hashtags part 2

By David Worthington It's amazing how quickly a tweet can turn viral. Real estate mogul, 'birther' and reality personality Donald Trump sent out a furious flurry of tweets last week after Deadspin's editors told him off in the most unflattering way imaginable. Trump's response made the story. "The...

Spare the hashtags

By David Worthington Dick Clark’s New Year’s Rockin’ Eve has been a television fixture since its inception in the early 1970’s. This year’s performance was replete with #hashtagged lyrics as performers lip-synced along to their hits. None of it became top trending tweets.  Hashtags are a way...

Is Technology Making Us Lazy?

By Christina Roman, Intern In this day and age technology has made life easier for everyone in so many different ways. Everything is faster and easier to obtain. Why cook rice the old fashion way when you can throw it in the microwave? Why own a...

How Brands Can Take Advantage of Instagram

Instagram, a photo sharing app that was recently acquired by Facebook for $1 billion and topped Twitter in mobile engagement, has quickly grown to become one of the most popular social networking platforms with over 100 million registered users. What sets Instagram apart from other popular...