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Personal Branding: What is that for?

By Hannan Ben Slimane, Intern We often hear about the fact that we should not leave compromising pictures on Facebook after a crazy night out or pay more attention to content that can be expressed on social media. We often hear the term "personal brand" in

The Social Media Wall of Shame

By Laura Baumann, Intern Since the early 2000s social media communication has profoundly changed the way we interact with one another and the world around us. Today you can connect to someone through networking sites that cover virtually every special interest out there.  In fact, there

Clean Up, Clean Up, Everybody, Everywhere!

By Rachael Barthelmes, Intern We often hear stories of a friend of a friend not being accepted into his or her college of choice or not getting the job he or she wanted because of inappropriate Facebook photos, but we think these things only happen to

Lady Gaga: Queen of Pop or Queen of Social Media?

By Hannan Ben Slimane, Intern Allow me to introduce you to the 26-year-old New Yorker known worldwide for her controversy and her talent to generate buzz (but most importantly for being a pop star), Lady Gaga. Today, a lot of artists use social media such as Twitter

STUNTABULOUS

By Rachael Barthelmes, Intern   http://www.youtube.com/watch?v=sftuxbvGwiU 20th Century Fox recently took the hype around the film Prometheus to another level with their eerie installation in the Saint-Martin subway station in Paris. The installation was arranged to resemble the alien world featured in the film, including a large blue

How to Facilitate Your Job Search with Social Media

By Hannan Ben Slimane, Intern Social media is not only useful for having a sense of community with clients and engaging in discussions. Today, more and more people can build any kind of network, have contacts and even find jobs via social media.  In this article,

Social media is already passé in Silicon Valley

By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy.

Is the next buzzworthy social media platform right for my client?

Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our