From Secret Sauce to PR Confection in 4 Steps
But promoting the underlying tech is not the same as hyping a finished product. It may be unclear how it can advance your PR goals. Secrets can build curiosity if y...
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RECENT BLOG POSTS
February 4, 2021
January 13, 2021Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin fr...
January 5, 2021Secret Sauce: What it is, and How to Apply for Best PR Results
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce̶...
