From “Secret Sauce” to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the ter...
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RECENT BLOG POSTS
March 22, 2021
February 4, 2021From Secret Sauce to PR Confection in 4 Steps
But promoting the underlying tech is not the same as hyping a finished product. It may be unclear how it can advance your PR goals. Secrets can build curiosity if y...
January 13, 2021Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin fr...
