Outstanding Work Doesn't Go Unnoticed…

Outstanding Work Doesn't Go Unnoticed…

By: Bennie Sham, Account Executive, Fusion PR (@beesham)

At Fusion, we don’t often like to pat ourselves on the back… BUT we do like to pat those of our team members. As a result of outstanding work for one of its mobile clients (and great positioning by our brand committee), Fusion PR recently appeared in a PR Week feature story entitled: Market Focus: A unique connection, by Nicole Zerillo.

The article focused on the ever difficult mobile device marketing, and how to break into an environment that is full of phones, peripherals and carriers swarming the airwaves. As a PR campaign success story, our long-standing client Pantech Wireless, Inc., the U.S.-based subsidiary of Pantech Group (one of Korea’s largest mobile phone manufacturers), was featured for its ability to define who the target consumer is, and know how (the product) benefits their lifestyles.

In the article, Fusion’s VP and Director of the Los Angeles office, Asif Husain noted that, “PR is dedicated to not only helping the client reach the targeted segment, but also hitting ancillary groups whose interests overlap.”

It’s great to see your client quoted and mentioned favorably in the news.  But it’s just as good to see your agency’s name appear alongside it

I’m proud to say, “Great job, Fusion!”

Feel free to check out the article at: http://www.prweekus.com/A-unique-connection/article/118409/.