Hey Marketers: Don't Count Out the Developers!
By Suzanne McGee, Account Director, Fusion NY (@mcgeepr)
Today’ blog post by Max Kalehoff, entitled, “Are Marketers More Important Than Developers?,” caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing teams. Both serve very different purposes, but both provide unique benefits and insights to their company.
In our PR work, we welcome the opportunity to meet with everyone from developers to sales pros to executives. They all have very valuable contributions and viewpoints that are helpful in telling corporate and product stories. In fact, it’s an area of concern for us if we can’t speak to a range of audiences, including company employees. Most will never talk to reporters, but they have insights that we find helpful in our jobs. And many times, it’ll be a developer or sales rep that may see a new trend coming that we can promote.
Include ‘em all – a company is made up of everyone working in it. Anytime you leave someone out, you don’t have the full story.