Attend our Workshop to Learn How to Integrate Social Media, Web and PR
The following post was written by Tony Grass, President, e-Market Intelligence
We all hear about the advantages of social media, and most companies invest in Web content and PR. All too often, however, these efforts can be time, money and resource drains that don’t have clear payback goals, structure or ROI measurement. In a challenging economy, businesses need a common sense way to tie efforts back to leads, converted sales and profits. The following 3 step processgives a clear strategy for monetizing social media, Web content and PR efforts.(Note: The Fusion and e-Market Intelligence teams are running an Executive Workshop in two weeks that will show how customer-centric marketing works, with demos and consults for each attendee).