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How Much is that Puff Piece in the Window?

How Much is that Puff Piece in the Window?

20172024
The publication has decided to charge for that byline, as part of their new native advertising arm.
– Worse, said arm is an embedded agency that competes with yours.
– Product reviews, once a PR staple, are no longer free in many cases.
– The “reporter” we pitched for CES is – charging to take briefings.
– Another one makes a heavy pitch to sponsor their exclusive newsletter.
– The TV spot comes with a “production fee.”
– That brand page that used to get great organic reach needs a paid boost to get the same results.
Charging for inclusion in a Lumascape-style infographic.
– Social posts about news for a price.
– Some make you pay for inclusion in their “People on the Move” section.
– Trade outlets say they’ll post a press release for a fee.
– There’s a ton of pay-for-play for ranking lists/awards: some charge to be considered for the lists or to improve ranking.
– “Come on my podcast, throw me a few bucks, will also work you into an article.”
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