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Fusion Blog

Overcoming Startup PR Challenges (O’Dwyer’s Piece)

Pixabay Some may assume that those who work in technology PR have similar gigs - but the assignments can vary substantially. First, almost every company is a tech company today, right?  So just adding "technology" to PR does not shed much light. Job requirements for those

He fired me and Launched my Career in Tech PR

People sometimes wonder how I started out in engineering and wound up in PR.  Something that happened recently really made an impression and brought my career journey full circle, 35 years later.  Read on to learn more, and I hope you enjoy the story! Geeking out

Webinar: Scoring Great PR for you Blockchain Venture

You Don't Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. Chris Nicholas of the

The Art of Communication

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort.  But Cecilia would not steer me wrong, and she raves about Norm and his work.  Plus,

Thinking Outside the Block

Looking to launch or grow a blockchain venture?  What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention.  If the average user is slammed with info and updates, just think about journalists!  They’re an especially tough crowd to

How does a Hack Differ from other PR Crises?

Fusion PR works extensively in the cyber security space.  We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our