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Branding

Will Ad Tech Stumbles Drive More Budget to PR?

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns

Jennifer Johnson Schools on PR and Positioning at NYETM

I attended and really enjoyed last week's NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of Tanium, a Partner at a16z,

ENGAGE: NYC Digital Storytelling Conference

I enjoyed last week's ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it's going. Below I share some of

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places - if you are in tech marketing, perhaps you'll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan of podcasts, and like listening to them

Spare the hashtags

By David Worthington Dick Clark’s New Year’s Rockin’ Eve has been a television fixture since its inception in the early 1970’s. This year’s performance was replete with #hashtagged lyrics as performers lip-synced along to their hits. None of it became top trending tweets.  Hashtags are a way

High Frequency PR

If you are a geek, you likely marvel at some of the tech behind high frequency trading. It is truly amazing how servers, interconnects and storage can be engineered to whittle the delays involved in transactions to the barest of micro or nanoseconds (or