Title Image

Branding

Lessons in Tech Branding from Rock Icons

Inspiration can come from funny places - if you are in tech marketing, perhaps you'll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan of podcasts, and like listening to them

Spare the hashtags

By David Worthington Dick Clark’s New Year’s Rockin’ Eve has been a television fixture since its inception in the early 1970’s. This year’s performance was replete with #hashtagged lyrics as performers lip-synced along to their hits. None of it became top trending tweets.  Hashtags are a way

High Frequency PR

If you are a geek, you likely marvel at some of the tech behind high frequency trading. It is truly amazing how servers, interconnects and storage can be engineered to whittle the delays involved in transactions to the barest of micro or nanoseconds (or