Where Big Ideas Meet Bigger Impact.

Trusted by great companies

Our Capabilites

PR/Media

We are expert storytellers laser-focused on getting our clients’ messages in front of the right audiences in the right places. Our strategic communications programs maximize earned, owned, shared, and paid media to craft and showcase credible (and incredible) brand stories.

Media relations
Content development and placement
Thematic story development
Thought leadership

Media Training

Before going live with the media, there’s one critical step you can’t afford to skip: media training. Speaking effectively with print, digital and broadcast outlets or podcasts isn’t as simple as it seems. We’ve trained hundreds of executives from early stage startups to the largest companies, helping them navigate interviews with clarity and confidence.

Introduction to the media and the media process
Question styles and mock interviews
Preparing for the interview
On-camera broadcast training

Social Media

Your reputation defines your business—and your social footprint defines the business persona. Let us build and manage your online presence.

Core social media, such as  blogging and posting
Influencer engagement
Social listening and responding
Community management

Influencer/Analyst Relations

Whether we’re coordinating and preparing for analyst meetings, managing a comprehensive paid relationship, or engaging with industry or consumer influencers, we have the expertise and experience to maximize the value of your program.

Earned analyst relations research and preparation
Influencer engagement
Paid Analyst Relationship  Management (ARM)
Coverage optimization

Content Marketing

Our efforts include such content as press releases, case studies, bylined articles, tutorials, op-eds, letters to stakeholders, blogs, industry and corporate posts, presentation decks and others; also, because we have teams with scientific backgrounds our capability extends to white papers and other technical material.

Research
Posting
Content origination
Content optimization/amplification
Editing

Crisis Communications

When a crisis strikes, whether it’s a government investigation, lawsuit, employee safety issue, product failure, cyber breach, or any other emergency, you’ll want us in your corner.

Rapid response and holding statements
Crisis planning
Strategic guidance and executive support
Crisis media management

Strategy

Before jumping into a communications program—stop, think, strategize, and plan. We’re here to guide you from the moment you consider an external program. From messaging to execution, every step has a strategy grounded in our clients’ mission, anticipating potential counter-reaction, and focused on achieving the best possible outcome.

Messaging and positioning
Strategic direction
Brand language evolution
Planning and tracking documentation

Customer Relationship Marketing Management

Preparing to onboard a wave of new customers? This is an excellent opportunity to develop joint marketing efforts and define what success requires from each side. Let us take the lead in managing this crucial component of customer relationships.

Customer marketing onboarding
Project coordination
Joint marketing effort  planning and management
Media training and executive  preparation

Top-Tier Results. Global Recognition.

Fusion helps clients shape compelling narratives and secure coverage in top-tier media, major broadcast outlets, trade and industry press, podcasts, and on social channels. We combine our understanding of deep technology and business challenges to bridge the gap between client stories and their key audiences. Our proactive and hands-on approach uses a full range of PR and digital tactics to keep clients visible and successful.