How NOT to pitch TechCrunch your ICO
I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing. He is a veteran tech reporter who spent years at the New York Times […]
The Never-Ending Chase After “Cool”
By: Megan Li, Intern As a new intern at Fusion PR, there is plenty to learn and experience but there’s been one thing that sticks out to me the most. It’s the reality that some of the top tech companies have done such a good job of branding and relating to media outlets that they […]
Successfully Marketing your Brand through Blogs
By Christina Roman, Intern Blogs are becoming commonplace on the Internet. Many people have started one to get themselves noticed. Bloggers write about their day, express their feelings, talk about their favorite things and complain about things that make them upset. Blogs are an excellent way to market your brand; food, fashion, make-up and PR […]
5, 4, 3, 2, 1 … What Companies Should Know About Social Media
Whatever you post will be on the Internet forever, even if there is a “delete” button. Be aware that what you say is always there and will always reflect the company’s image and reputation.
Press Embargoes – Our take on the Debate
Robert Geller (@rgeller)Senior VP Press embargoes are once again in the news. Yesterday, Michael Arrington issued his latest rant which follows a series of announcements over the past year from TechCrunch, the WSJ and others regarding stated policies on embargoes and exclusives. For the uninitiated, an embargo is when you agree to share a news […]
PR's Moment of Truth
Bob Geller Senior VP “Moments of Truth” is a phrase used in the customer service field (from the book of the same name) to describe the indelible feelings you are left with when the brand either delivers on its promises or falls far short. Typically, the latter happens when you get terrible customer service. Although […]
Getting Your Name in Print
Meghan O’HaraAccount Executive Years of hard work are finally about to pay off as launch day has at last arrived. Your PR agency has lined up interviews with different publications and you begin to think that it’s only a matter of time before your company is a household name. Three weeks have passed and you’ve […]
Boosting your EQ (Empathy Quotient) in Tech PR
Bob Geller The NY Times featured an interview with Dev Patnaik, author of “Wired to Care”, about the importance of developing a sense of empathy with customers. His main point is that, despite all the noise that is made about the need to innovate, an “empathy gap” – the emotional and experiential disconnect between companies […]
Crossing the Blogging Chasm
Bob GellerSenior VP I am not sure exactly when it happened but I think we have crossed an important threshold – one in which some of the new communications tools that have arrived on the scene over the past few years (I am thinking primarily of blogs, but obviously others could apply) are not regarded […]
The Driver’s Ed of PR
By: Janet Park, Account Executive, Fusion PR Most PR professionals have learned basic PR 101 skills and is constantly schooled on How Not to Pitch a Reporter, but many of us still seem to make the same mistakes. A recent Gawker post kindly decided to offer PR professionals a public service announcement. The following pitch […]