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guerilla marketing Tag

SXSW '14: Lessons, Observations, Free Hugs and Hashtags

Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of

What makes a video viral?

By, Talia Andrews, Senior Account Executive, Fusion PR - @taliaARIt’s a million dollar question communication professionals search for and our clients look to us to answer. On Wednesday, The Wall Street Journal published an article, entitled, "Recipe for a Successful Viral Video Campaign" - highlighting