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Advertising Taking over Social Media

By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the

Does Pinterest have PR Potential?

By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed,

The Power of the Hashtag: Facebook Edition

by Alison Lee, Intern   With the official indictment of the word “tweet” into the Oxford Dictionary (as a verb and noun), it’s only proper to acknowledge the other leaps and bounds social media is taking; the most recent being Facebook’s incorporation of the hashtag. Up until

Tumblr: The Yahoo! Acquisition and Beyond

By Mitch Cavender, Intern Since its creation in 2007, Tumblr has accumulated a diverse user-base that uses the platform for myriad of purposes.  Hipsters, angsty teens, social justice champions, fandom shippers, and everything in between have learned to call the blue-backgrounded blogging site home, as it

What’s Next for Facebook?

By Nicole Santos, Intern Gone are the days when logging onto Facebook was simply a leisure activity, maybe out of boredom, or maybe during down time. Now, logging onto Facebook isn’t even a question anymore. It’s part of daily lifestyle. Scrolling through your news feed is

Live Tweeting: How it’s Made its Mark on Social Media

By Nicole Santos, Intern With the increase in social media usage by companies, brands, and even public figures (whether celebrities, politicians, or even a combination of both), it’s important to keep note of the constant changes and advances that come alongside these social media outlets. From

Spare the hashtags part 2

By David Worthington It's amazing how quickly a tweet can turn viral. Real estate mogul, 'birther' and reality personality Donald Trump sent out a furious flurry of tweets last week after Deadspin's editors told him off in the most unflattering way imaginable. Trump's response made the story. "The

Spare the hashtags

By David Worthington Dick Clark’s New Year’s Rockin’ Eve has been a television fixture since its inception in the early 1970’s. This year’s performance was replete with #hashtagged lyrics as performers lip-synced along to their hits. None of it became top trending tweets.  Hashtags are a way