Trovix offered recruiting software for HR managers and a job board, both powered with the same core semantic search technology. The company wanted help launching these solutions. But Trovix was a new face and latecomers to crowded markets ruled by giants.
We found ways to tap and amplify dissatisfaction with alternatives and highlight better search and relevance capabilities of Trovix. The Fusion team mined and promoted user and employer stories.
We generated coverage across blogs, major media and trades, and earned great placement in analyst reports. Fusion brought Trovix to an acquisition by Monster.
November 1, 2018
HR/Recruiting, Semantic, Software