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Fusion Blog

Fostering Insurtech Success at GILS 2019

I enjoyed attending the Global Insurtech Leaders Summit - Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors.Insurtechs demonstrated their wares, and it was a great forum

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay So why do media latch onto

Cover Your Assets to Win in PR

We are often asked what it takes to succeed in PR, and about the client effort required. They're great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay I've found that most just want great results, they’re not trying to milk an agency.  But PR newbies

How to Build a Fintech Startup

Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York. Amanda Moskowitz of Stacklist, a directory of business

Cheap Trick: Great Band, Lousy B2B Growth Strategy

It's tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We've all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted

MWC Report: Small Companies Score Big Buzz

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you're a small startup with limited funds, as are most of our clients.  They're competing against well-known companies that have massive tricked out booths, and also