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Fusion Blog

Acting the Part, with Brette Goldstein

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He's a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely

3 Surefire Open Spaces Marketing Tactics

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer's attention by avoiding noise and going where competitors aren't. I also shared a tip that should be especially effective for those who work in the tech sector.

Episode 8: Are you Committing a Hype Crime?

Many in tech and Silicon Valley have closely watched the Theranos saga. It's kept entrepreneurs up at night wondering if the Holmes conviction spells the end of smoke and mirror pitch decks and the "fake it 'til you make it" Valley ethos? It's also caused concern

Episode 7: PR Tech Roundup, with Frank Strong

In this latest episode of our podcast, I speak with blogger @FrankStrong about the state of PR tech. He is an authority on the topic and writes extensively about it on his blog, Sword & the Script. Frank shares his insights, answering these questions and

Episode 6: PR on a Global Scale, with Tina Loncaric

In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on

Episode 5: How to Stand Out in Cyber Tech

In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will