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Fusion Blog

Episode 5: How to Stand Out in Cyber Tech

In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will

Tech Words to Banish in 2022

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused.  It’s based on thousands of submissions from around the world.  As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak

Episode 4: Tales from the PR Client Side

In this episode, I speak with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching  his own shop, Prince Communications. Dan discusses his career at length, and lessons from

Episode 3: Nailing the SEO & PR Connection

In Episode 3, which just dropped this week, guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are

Episode 2: “Playing Bigger,” with Kevin Maney

On Episode 2 Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins me to discuss how tech companies can achieve market leadership. It's a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category. Kevin will offer

Rumors of Tech PR’s Demise are Greatly Exaggerated

Many wish to continue to write off public relations and kick it to the curb - by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is