It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she'd just published a book: Analysts on Analyst Relations.
We know Robin from our work on former client NICE Systems. She managed analyst relations there,
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.
I like "secret sauce". Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart.
If "communications" or “PR” are in
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert's story covered journalists' growing frustrations with the comms team leading up to its shutdown. He wrote:
Electrek can confirm that Tesla has dissolved its PR department — technically becoming
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take
First posted on Flack's Revenge
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name - but only found out that it refers to the disembodied heads of yakking
It's hard to think of anything in our lifetimes that's so taken over our lives and attentions. We're all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work