Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal's new book, Digital Threads, and the importance of a
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue remains very relevant. In fact,
Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can companies prepare for the coming disruption
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed
Have you ever considered launching a CEO or executive podcast but don't know where to start? It's really not that hard, doesn't have to cost much - and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO