Title Image

Fusion Blog

Shake up Your PR with Creativity & Big Ideas

Some things never seem to change in PR, despite the radically different media and info landscapes that exist today. E.g., many or most in the business still lean heavily on traditions like newswires, press releases and email pitches. When everyone's shouting from the rooftops using the

Neal Schaffer on Digital First Marketing

In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the podcast. We talked about Neal's new book, Digital Threads, and the importance of a

How Much is that Puff Piece in the Window?

My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media.  That post was seven years ago. I am writing again because the issue remains very relevant. In fact,

Saul Marquez on Building Brand with a CEO Podcast

Have you ever considered launching a CEO or executive podcast but don't know where to start? It's really not that hard, doesn't have to cost much - and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO