Fusion Public Relations

Will AI Take Jobs from PR?

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China's growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,...

How to Overcome Social Media Challenges in 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer, Frank Strong, Drew Neisser, and Deb Weinstein. I also share my views (not necessarily the agency's) and...

Drew Neisser on Next Steps for Social Media Marketing

[caption id="attachment_10068" align="alignright" width="300"] Drew Neisser, Founder & CEO of Renegade[/caption] I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to...

What Lies ahead in Social Media Marketing?

If social media were a brand, it's one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook's troubles have been front and center. It's nothing short of mind boggling, the mischief and misdeeds that run rampant there. And...

FUD 2.0 and the State of PR Ethics

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech. Longtime readers know that...

We’ve been hacked! Call the Press!

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance - and any breaches. These things are the "third rail" in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have...

End of Media Relations – or a new Beginning?

By now, content marketing has become an important part of almost every PR's arsenal.  We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today's noisy internet.  It offers more runway to tell stories, share messages and drive...

A Brief View as a Vigitrust Advisory Board Panelist

Dublin-based Vigitrust provides solutions that help businesses comply with regulations in an increasingly complex global economy.  I recently participated in their annual advisory board symposium on compliance and cyber in Dublin.  The timing could not have been better for covering topics like blockchain, crypto and...