The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take
This post originally appeared on Business2community
Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition.
why do media latch onto
are often asked what it takes to succeed in PR, and about the client effort
required. They're great questions; the second part acknowledges
Image by Gerd Altmann from Pixabay
found that most just want great results, they’re not trying to milk an
agency. But PR newbies
Last week I wrote about growth tactics for B2Bs. This week I am following up with a post on how to build a fintech, based on a panel discussion I attended at Betaworks Studios in New York.
Amanda Moskowitz of Stacklist, a directory of business
I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that
I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.
Longtime readers know that
I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this.
But key experiences along the way led me to wonder
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release.
Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I'd say there's a problem. Namely I am getting tired of all the articles slamming the
PR folks know the feeling. You put a press release over the wire - and then duck.
Not necessarily because of all the press inquiries that come in (wouldn't that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs