They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It's backlight shines an eerie glow on the presenter's lower face. This is not just some an ad man (or woman). It's the sermon from the
By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the
By Rachael Barthelmes, Intern Privacy has always been one of Facebook’s largest issues, and most recently Facebook’s ‘Sponsored Stories’ feature has spawned a nasty and expensive lawsuit. ‘Sponsored Stories,’ described by Mark Zuckerberg as the ‘Holy Grail’ of advertising, is a feature that transmits users’ interactions
No sooner is 2011 over than we want to know what 2012 will bring.
When I tell people what my major and minor are, they look at me, look at the ground, and back at me. Then ask, “Well, what’s the difference?”
The true difference between PR and advertising is one of appearance – or disappearance, depending on which way you look at it.
By: Justin Finnegan, Senior Account Manager, Fusion PR (@justinfinnegan)Joel Johnson at Boing Boing Gadgets, posted a first-person look at the divide of online vs. print at Wired. Johnson was one of the architects of WIRED's current blog program, which at times saw its lead bloggers
By, Suzanne McGee, Account Director, Fusion PRI’m a list junkie at the end of every year. I can’t stop reading people’s Best Of Lists along with their favorite bombs. It’s interesting to get an annual perspective on trends, successes, failures and points of interest. Each