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Episode 3: Nailing the SEO & PR Connection

In Episode 3, which just dropped this week, guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are

Does Pinterest have PR Potential?

By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed,

It's All About the Smartphone

By Rachael Barthelmes, Intern It’s difficult to deny that our society is addicted to the Smartphone. In a recent New York Times article by Martin Lindstrom, “You Love Your iPhone. Literally,” Lindstrom compared our dedication or rather obsession with the iPhone to some people’s devotion to

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack's Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting

Sell-PR as a Noun

By: Jordan Chanofsky, CEO, Fusion PR No, I don’t mean how to sell PR, rather, how PR can help to sell. Let’s call it Sell-PR. In this time of uncertainty about the economy, this nation’s

How PR can help SEO

By Tara Settembre, Account Manager, L.A. We all know that SEO (Search Engine Optimization) can have a positive effect on a website and business, because after all, a good search engine ranking means more viewers, more sales and a higher position over