Episode 3: Nailing the SEO & PR Connection
In Episode 3, which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results. Mark is an award-winning veteran of Internet and search marketing. He sheds light on the following questions and topics:
- The latest updates to Google’s search algorithm
- Blogging and website content for improved SEO and PR
- Can startups displace the giants in search results?
- Why good UX is so important
- How to combine SEO and PR for the best results
We welcome suggestions for topics and speakers – so hope you enjoy it, and please chime in!