Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer's attention by avoiding noise and going where competitors aren't. I also shared a tip that should be especially effective for those who work in the tech sector.
In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on
In this episode, I speak with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching his own shop, Prince Communications. Dan discusses his career at length, and lessons from
In Episode 3, which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to drive most website traffic, yet many in the PR field are
Here is the third installment in my series about maximizing "secret sauce" in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn your core IP
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, "secret sauce" underpins a solution or component. This almost magical ingredient has given
Pixabay The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert's story covered journalists' growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take
First posted on Flack's Revenge I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name - but only found out that it refers to the disembodied heads of yakking
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot