Talking Heads cover Branding
First posted on Flack’s Revenge
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained.
Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. In the past year or two I’ve done a few such spots; OK, not network news (give me a little more time), still, excellent forums in their own right.
The latest happened when credibility expert Mitchell Levy invited me on his show Thought Leader Life (see above). I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out). We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted.
I can’t say I’m a natural. You know the old sayings: we’re not the main story, our clients are; and cobbler’s kids, no shoes, etc. Yet as communicators, we should be comfortable with the video interview format. Zoom has made us all video stars during the pandemic, right?
Mitchell was a real pro in preparing and coaching me. While I waited to go on in the virtual green room (how cool is that!), he helped me nail the all-important CPOP – customer point-of-pain (referenced in the title of this post) Fusion PR addresses. Mitchell and his team were a pleasure to work with. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile).
I am also including links to other interviews I’ve done on similar topics.
PR tips for B2B startups, on B2BNXT