First posted on Flack's Revenge
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name - but only found out that it refers to the disembodied heads of yakking
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet.
These are the thoughts you might have, if you work in PR in the Age of Coronavirus.
People are bunkered down. No one knows for sure
Looking to launch or grow a blockchain venture? What are the secrets to success?
It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to
I enjoyed attending the Global Insurtech Leaders Summit - Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by startup and carrier execs, and journalists and investors.Insurtechs demonstrated their wares, and it was a great forum
I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country.
Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be
Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release.
Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR.
Perhaps it’s already happening. A number of major ad agencies predicted slowdowns
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators.
There simply is no substitute for being at Social Tools Summit (well, accessing the live
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.
Neal Schaffer and Brian Mahony invited me back following last year's Boston event, which was a blast (see my blog wrap),
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session.
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