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Building Bridges to Media and the World in Jerusalem

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be

ICOs, the new Press Release for a Blockchain World

Crowdfunding burst onto the scene years ago giving startups a way to not only raise money but also build buzz. I wrote that platforms like Kickstarter were the new tech PR press release. Now another form of crowdfunding is rising to prominence. ICOs (initial coin offering)

Will Ad Tech Stumbles Drive More Budget to PR?

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number of major ad agencies predicted slowdowns

Social Tools Summit Cheat Sheet

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live

See You at Social Tools Summit Boston in 2 Weeks

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year's Boston event, which was a blast (see my blog wrap),

Meetup Explores the Art of the PR Pitch

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new

Tech PR in Asia: Myths and Misconceptions

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors - we are often asked about getting media coverage Asia. That's because most of the related manufacturing is done in places like China, Korea and Taiwan. 

Launch 2013 Wrap

I like to write about the booming tech sector in NY, which recently eclipsed Boston in terms of behind VC-funded startups. However, a few days at Launch 2013 in San Francisco convinced me that NY has quite a ways to go to catch up to

Tips I Picked Up From My Week at CES

  Last week I got the opportunity to attend my very first CES in Las Vegas, and I must admit, I was a bit apprehensive the days leading up to the trade show. However, I’m happy to report that I survived the week and picked up

Spotlight on our newest AAE, Michelle Suconick

Hello Fusionites and followers! During the past few weeks our latest AAE Michelle Suconick [@PRmodeMich] has been settling into her cube [formerly occupied by Charlie, the office dog and his IT human] in the NYC offices and it’s time we learned a little more about her