I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR (at the agency where I still work today), I learned I was good at this.
But key experiences along the way led me to wonder
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I'd say there's a problem. Namely I am getting tired of all the articles slamming the
I attended the Daily News Innovation Lab's session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there's a solution to the fake news problem.
Some very smart people from the worlds of media, business, and technology made great arguments
By Cynthia Hurtado, Intern
What is Public Relations Anyway?
As graduation season quickly approaches, many students will be faced with the infamous question; what did you major in? Unlike other somewhat obvious majors like computer science or history, public relations students are usually asked a follow up
By Rachael Barthelmes, Intern
During the Olympics, while most people are fascinated by Michael Phelps’ speed, Gabby Douglas’ flexibility and Claressa Shields’ strength, I am personally blown away by the media’s ability to keep track of the Olympians’ every move. With over 10,000 athletes from 204
By Laura Baumann, Intern
Today life without a cell phone or an Internet connection seems unthinkable. Technology has become so advanced that we are able to solve real world problems in an easier and efficient manner. Tech has infiltrated daily life in so many ways that
By Carole Bersillon, Intern
A high-school teacher always repeated to me, “everything has a downside.” Social Media platforms are unanimously praised, studied and considered as the new means for social interaction and conversation. But sometimes social media can be wrong and appear as trivial and superficial.
My colleague Bob Geller's post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic
By, Chris Michaels, Sr. Account Manager, Fusion LA (@chrisamichaels)
Living in LA, I’m constantly bombarded with the obsessive need for instant contact with the rest of the world. Everyone must have a smartphone or some form of social media on their person, and if you don’t,