I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He's a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely
Many wish to continue to write off public relations and kick it to the curb - by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure
This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay So why do media latch onto
Last week I got the opportunity to attend my very first CES in Las Vegas, and I must admit, I was a bit apprehensive the days leading up to the trade show. However, I’m happy to report that I survived the week and picked up
By Kristin Vincenzo In an effort to support the media in its quest to provide us with all the news that’s fit to print (or “post”…this is the digital age…), I’ve opted to highlight some of the best holidays guides and advice in this week’s post
My colleague Bob Geller's post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic
By the time a set of messages are completed, they almost sound like they’re ready to be inserted into a juicy romance novel.
The truth is that media has evolved. What we take as a next step will determine which PR people succeed, and which do not.
By, Megan O'Hara, Account Executive, Fusion PROne way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of